What we do

Full service. Creator-centric.

Strategy, casting, content, technology, data and media — connected by one principle: the creator sits at the centre of the strategy, the idea and the business.

A system designed to turn cultural relevance into long-term value.

Creator in a yellow suit reaching towards the camera against a blue sky
01Decode culture

Uncover the cultural tension that creates a meaningful opportunity for the brand.

CULTURAL INSIGHTTREND FORECASTINGAUDIENCE INTELLIGENCE
02Activate creators

Turn strategy into active participation, with creators at the heart of the idea.

CASTINGCO-CREATIONBUDDY™
03Drive impact

Turn relevance into results, and every result into intelligence that informs the next move.

BRAND LIFTSALES LIFTEARNED SENTIMENT

Capabilities

01

Community management

02

Brand activations

03

Data, insights & strategy

04

Technology platform

05

Creators platform

06

Artificial intelligence

07

Creative

08

Social media

09

Production studio

Full service.

  1. 01
    Strategic & creative planning

    From cultural insight to creative platform.

  2. 02
    Celebrity intermediation

    Access and negotiation with talent and celebrities.

  3. 03
    Profile curation & community management

    Casting the right creators and keeping communities alive.

  4. 04
    Regional campaigns

    Multi-market programmes, locally fluent.

  5. 05
    Production studio

    Content made in-house, made to move.

  6. 06
    Brand activations

    Physical experiences designed for the feed.

  7. 07
    Project mediation

    End-to-end coordination between brand and creators.

  8. 08
    Platform (BUDDY™)

    Proprietary software developed by TJA — discovery, management and reporting.

  9. 09
    Social media & UGC

    Always-on content and user-generated scale.

  10. 10
    Paid media

    Amplification and platform optimisation.

Measurement

Driven by data.

We turn data into real insight on creator impact at every stage of the brand journey.

Campaign results

Impressions · Engagement · VTR · EMV

BUDDY™ — reports & dashboard

Creative impact

Attention · Emotion

DAIVID — creative testing & emotional impact

Earned sentiment

Share of conversation vs. competitors

BRANDWATCH — organic effect & brand perception

Comms effectiveness

Awareness · Perception shift · Consideration · Purchase intent

THISTHAT — brand lift

Marketing effectiveness

Incremental sales · Price elasticity · Penetration · Creator channel isolated vs. other channels

MAGIC NUMBERS — sales lift

Proprietary technology

BUDDY™ works for campaigns.

Proprietary software developed by TJA to make the agency more efficient — automating workflows, simplifying campaigns and boosting team efficiency with real-time data.

120MCreator profiles in the global databaseSource: TJA Brand 2026 deck
    Global databaseCampaign managementContent monitoringReal-time analyticsRisk check